In a market that has historically favored local rappers and repertoire, German hip-hop is now stepping onto the global stage with the help of TikTok and a few record labels. Deutschrap, the native ...
Natascha Augustin parlayed the popularity of Deutschrap into major market share gains. By Robert Levine Natascha Augustin, who was named managing director of Warner Chappell Music Germany in January, ...