“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilmi Ozguc, founder and CEO at Swirl.

Discover how Bluetooth beacons help businesses drive sales through location-based marketing, from retail and restaurants to ...

As technology changes, it’s important for business owners and marketers to incorporate these advances into their marketing plan. Doing so helps marketers to reach their target audience with relevant ...

The past year or so we've heard a lot about beacon marketing and in particular, Apple's iBeacon. Now comes word from a company with its own beacon marketing platform — Swirl Networks — about the first ...

Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling, personalized customer experiences. During the Connected Consumer Series ...

Proximity marketing is helping some retailers gain an edge in consumer engagement and sales. With footfall in malls dropping, retailers can’t afford to let shoppers to leave stores empty handed. To ...

RENO, NV, UNITED STATES, March 16, 2026 /EINPresswire.com/ — As algorithm changes and platform policies continue to reshape the digital landscape, Beacon Media ...

Anchorage, AK, July 14, 2026 (GLOBE NEWSWIRE) -- Adrienne Wilkerson, Co-Founder and Chief Executive Officer of Beacon Media + Marketing, will speak on the panel "What Top Agencies Are Seeing" at the ...

Washington, DC, Feb. 10, 2025 (GLOBE NEWSWIRE) -- Yes&—a premiere, full-service marketing and advertising agency based in greater Washington, DC, with hubs in Philadelphia and Chicago—announced today ...