Apple launches $599 MacBook Neo
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Planning to get your hands on the all-new MacBook Neo? Here are six features missing from the new laptop that may convince you to upgrade to the MacBook Air.
Apple also announced two new pricey Studio Display computer monitors. If you're waiting on that rumored entry-level MacBook, the company seems to be saving it for its March 4 media event.
The MacBook Neo will, for the first time, give Apple a truly affordable laptop that it can officially promote through its online and physical stores, rather than hide on other websites. Additionally, customers are more likely to buy a 2026 computer than a 2020 one—even if, on paper, they perform similarly.
Apple promised that it would have a "big week," and it has delivered. The company unveiled seven products this week, including the all-new MacBook Neo. In a press release, Apple said the MacBook Neo achieves a "breakthrough" starting price of just $599 in the United States.